Scottish Rugby Union
Homepage: http://www.scottishrugby.org/index.cfm?
History:
Scottish Rugby’s administrators admitted to having a rough year in 2004. Financial losses in 2003-2004 amounting to £8.4 million due to the lack of a detailed long-term plan led the Union’s board of directors to rethink its current business model.
It was indeed a bleak year for Scottish Rugby,
as even team performance was below expectations.
Even after qualifying for the RWC quarterfinals
and securing a place in the 2007 games, the retirement
of some of Scottish Rugby’s notable coaches
apparently had a huge impact on the international
team’s performance.
With these, Scottish Rugby is instituting changes
to improve organizational and team performances.
To streamline all its efforts and refine its long-term
strategies, Scottish Rugby has commissioned an
external consultant. It is currently focused in
promoting the ERC Cups and the Celtic League to
enjoin more people to play rugby. The Union also
aims to improve the women’s team by implementing
an all-inclusive approach to rugby in Scotland.
The Union was thus far successful in bringing major rugby events in Scotland, securing the host nation status for the Rugby World Cup. UEFA matches are also in the pipeline until 2005. Interest in rugby also increased in 2003 to 28.7% in 2003, compared to 16% in 2000, according to surveys.
